Principles of Marketing Nike Inc - 9497 Words

Principles of MarketingNike, Inc11/25/2010 | Prepared by: * Menino Pereira * Karthik Gowda * Shreyans Sethi Prepared by: * Menino Pereira * Karthik Gowda * Shreyans Sethi * Nike’s mission statement is all about combining the love for sports with a mutinous and headstrong nature to think out of the box by means of innovation and inspiration (Katz 1994) * Nike’s mission statement is all about combining the love for sports with a mutinous and headstrong nature to think out of the box by means of innovation and inspiration (Katz 1994) Principles of Marketing Principles of Marketing TABLE OF CONTENTS TABLE OF CONTENTS INTRODUCTION 3 The Story So Far 3 MARKETING ORIENTATION 3†¦show more content†¦By the early 90’s, Nike was ranked as one of the best advertisers in the world, soulfully striking one’s emotional chords rather than the rationale ones (McDonough and Braungart 2002). MARKETING ORIENTATION In the earlier days, Nike was known to be a product oriented organization. The motto was to just plainly and simply just sell shoes .Gradually that changed as a function of time with the focus shifting to a more customer oriented approach. Prime importance was given to the consumer by endlessly striving to develop new and high quality products catering to their specific needs whilst endearing them with the feel good factor(Armstrong ,Harker ,Kotler and Brennan 2009:41) Question is can an organisation only survive and continue to grow in the market by just being customer oriented? Well it is imperative to be customer oriented because if any organisation fails to value the importance of the customers and wants to trade on its own terms then in this competitive world, such an organisation will cease to exist. The only exception to this is that when an organisation works in a monopoly market which does not exist these days. Organisations have the onus of keeping the stakeholders happy. Stakeholders are those groups without whose support the organization would be a meltdown. They generally comprise of investors, creditors, suppliers, community and consumers. Barring theShow MoreRelatedNike and the Concept of Integrated Marketing Communications894 Words   |  4 PagesNike and the Concept of IMC: The concept of Integrated Marketing Communications is an important factor whose essence is achievement of the need for a holistic approach in the implementation of the tools of marketing communication. The concept can be described as the coordination and integration of every marketing communication tool, source, function, and avenue within an organization into a flawless program that capitalizes the effect of customers and other users at minimal costs. The significanceRead MoreHow Globalization And Technology Changes Have Impacted The Corporation You Researched1233 Words   |  5 Pageschanges have impacted the corporation you researched. 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