Test for Effectiveness of Appetite-Reducing Drug Essay

Test for Effectiveness of Appetite-Reducing Drug - Essay Example Describe the four different threats to internal validity [intact groups, extraneous variables, subject loss, and expectancies]. How do these threats apply to the following study? There are four threats to internal validity in experiments. The assignment of intact groups, rather than individuals, compromises the randomness of the sample and therefore skews the results. The presence of extraneous variables confounds the findings and renders them uninterpretable. Subject loss due to any one particular condition more than others renders some subjects unable to continue. Finally expectations held by either the subjects or experimenters, or both, tend to affect their conduct during the experiment which may affect the results. Internal validity is compromised in this experiment. The biggest threat to the experiment’s internal validity is the presence of expectations of the experimenter which may create a bias in the results obtained. In the given situation, the experimenter is not bl ind as to who among the students are given the placebo, the tested drug, and the new experimental drug. While it is mentioned that the experimenter is determined to remain unbiased, this is not enough as psychological bias may be unintended but nevertheless present in the results. External validity does not seem to be an issue here, because the sample chosen was randomly selected and therefore may be assumed to represent the relevant population of KU students. Also, since all groups are given the same examination that covers the contents of the full ten week course, and no other variable had been varied except the test variable (the experimental drug), then chance variables... The objective of the experiment to be designed should determine whether or not the experimental drug is effective in reducing the appetite of the individual ingesting it. Â   The procedure would involve administering the drug to the test group and monitoring the progress in the food consumption (proxied by the relative change in weight of the subjects) Â  of the test group against a control group. Â  In order for the control group to be blind to which group they belonged, they will be given placebos which are known to have no effects on the appetite. The experimental method to be used would be the independent group design, the alternative to the repeated measures design group. Â  Repeated measures design is not applicable to this assignment because for repeated measures, the same subjects repeatedly undergo all the procedures at intervals, and reactions to the test condition are observed when the condition is applied and when it is withdrawn. Â  This will not do because the succ essful administration of the drug would presumably include a weight loss, and repeated treatment (to reduce appetite) may reasonably cause a drop in weight. The loss in weight would be a permanent change to the subject, whether as a result of the treatment or not, and withdrawal of the treatment does not necessarily cause a reversal to pre-treatment conditions. It therefore defies the reason for the alternate application and removal of treatment. Â  Furthermore, it is ethically questionable to withdraw a treatment.

Current Economic Policy Essay Example for Free

Current Economic Policy Essay From 2006 up to the present, the economy of the United State has been performing great in general. Gross Domestic Product increased by significant rate enough to encourage the foreign investors to invest in the country. Furthermore, more jobs have been created for the labor marker creating huge improvement on the welfare of the workers, thus, increasing their income. Around more than 850,000 jobs has been created in the economy from 2006 up to the present. Energy prices, on the other hand, seem to become worse after oil prices in the international market has been increasing sharply for the past years. Because of the said increase in the prices of oil in the market, it negatively affects the non-energy goods and services since oil is one of the major components of production processes in most of the industries in the economy. Inflation also increased as a consequence of the increasing prices of the commodities in the market due to the rising oil prices. Inflation rate, since 2006, stood high enough to impose panic to the consumers and there is a possibility that the latter might just lower down their spending making. Moreover, the housing industry also made the improvement of the GDP sluggishly and this is the side effect of the massive housing spending of the market in 2005 not to mention that the disposable income of the consumers today is not that high enough as compared to 2005. Although there are certain hindrances on the improvement of GDP or economic improvement of the country, still, the economy manages to offset those costs by the benefits derived from the good market condition of the international market which in turn advance the trade balance of our country. In addition to that, increasing job opportunities makes the depletion in the consumption of the consumers to slow down since income of the workers improves as more job were created in the economy. Furthermore, labor productivity helps the private firms to reinvigorate their profitability and sales volume making the government able to charge higher taxes to be used for financing government projects for the economy. Proposed Economic Stabilization Policy One of the possible way by which the US government could further stabilize the growth of the US economy would be through lower down the tax rate that the government has been charging especially for the multinational corporations. Through cutting down the tax rate of the companies in the market, especially those multinational corporations since it could offset the rising salaries of the laborers due to the high demand for laborers in the market. It was identified that because of the high demand for laborers in the market due to the fast-faced growth of the economy for the past years, the bargaining power of the laborers for higher salaries increased imposing threats for a higher operational costs for the private firms. The improvement of the income of every household could helped the economy revitalized the housing market that is why an increase in the salaries of the laborers is badly needed in the market today. So as not to sacrifice the welfare of the private firms which also contributes largely to the sustainable growth of the economy of the past years, the only option of the government is to lower down the taxes that they are charging from these people. In short, it is the government who would shoulder the burden or the costs of improving the housing industry not to mention that there is a great possibility that disposable income of the consumer group might increase due to the increase in their salaries. For sure, the job losses on the part of the government due to the lack of fund to finance government projects after the taxes being collected to large corporation would be offset by the additional job vacancies being created by the private industry every month in the economy. This only points out that even if this kind of policy would slow down the construction of infrastructures for the public or any government services being offered in the economy is very insignificant as compared to those persons or group of person that will benefits from this kind of policy. Policy Target The said proposed policy would only cover multinational and corporation type of companies for these are the business entities that employs the majority of the worker in the market. Moreover, international branches of the said corporation will also be included in the said proposed policy. For multinational company, tax rate would depend on the level of their profitability and sales volume. Whereas, corporations or those companies that only operate on the US market would have a fixed tax rate just to account their financial capabilities and the amount of labor force that they are utilizing for their operation. Current Use of the Policy Well, so far, President George W. Bush actually advocating the importance of tax cuts in order to protect the interest of the producers or private firms in the market for they are the one who drags the economy towards progress as well as the increase in the salaries of the workers in the economy (Seib, 2007). Moreover, the issue regarding this tax rate reduction becomes more interesting to the presidential candidates and serves as part of their platforms in their campaign. The reason behind the popularity of tax cutting to most of the presidential candidate is due to the fact that this issue encompasses not only the private sector but also the consumer and labor group of which the majority are voters for the up coming election. Although politically driven, there is still a basis for the presidential candidates to propose and support such said kind of policy for the economy, and true enough, tax cutting is being viewed as one of the possible solution for the growth of the US economy to become more sustainable. But then again, after considering those benefits than can be derived from implementing this kind of policy, based also from the tax cutting model of President Bush, there is a little possibility that this would not be implemented in the near future alongside with other economic policies of the government. Potential Problems and Issues Although the consumers and the private firms will be well-off from the shouldering of the government of the costs of high oil prices in the market, still, the insufficient amount of available budget for the coming fiscal period would surely made the provision of government project become sluggish. As most of the economists know, government plays a vital role in maintaining equilibrium condition in the economy like the provision of public goods. These are goods that when provided by the private firms would only caused inefficiencies and ineffectiveness on producing such goods, thus, worsening the welfare of the consumer group. Like for instance, the provision of street lights, it is the government’s responsibility to give its citizens with street light for the security of the latter. By cutting the tax being charge to the corporation, there is a big chance of having insufficient funds for street lighting perhaps, or unfinished roads for a couple of months due to lack of funds and so on and so forth. Tax, on the field of public economics, only causes losses on the societal welfare. It only creates gain for the society if it is being used as a correctional tool to put back the economy into its equilibrium state. Like in the case of negative externality emitters in the economy, the are being charged by higher tax that the usual amount in order to force them to cut down their production or to slow down their operation on the optimal level for the society. The only point here is that, tax cutting would just make the budget deficit problem of the government to become worse assuming that the gains from the performance of the economy will not change that significantly for the next couple of fiscal periods. But since the Federal Reserve predicts that the US economy would still expand for the next period, then, tax cutting will not worsen the budget deficit of the government as what is being expected by some of the government officials.

The Concept Of Research Design Information Technology Essay

The Concept Of Research Design Information Technology Essay In this chapter we will cover the research questions concerning the impact of CRM implementation on company performance. In the first section, we will explain the concept of research design and the different research designs types. In the second section, we will define the research design that we will use in our thesis. First, we will define the problem and explain the objectives of our studies. Second we will define the research method that we are using. Third, we will explain the different concept of scaling. Fourth, the will explain the design of the questionnaire and the sampling process. Section 1: The concept of research design In this section we will explain the different concept and methodologies of the research design in order to use the correct research design type in our thesis. 1. Research design The research design is defined as a framework with specific procedures for collecting and analyzing the necessary data from different sources, allowing the identification of the research problem (Emory and Cooper, 1991). The successful research design should cover the following tasks: it should define the research problem, select the required information when it is needed, specify the measurement and scaling procedures, make a pre-test questionnaire, define the sampling process and the sample size, select the correct plan for data analysis and tabulation, define the time and financial constraints and follow up on the completed research study ( Brierty and Al,1998). The Nature of the study defines which research method should be adopted. It exist three different types of research, the exploratory, the descriptive or the causal. 1.2 The exploratory Research type The objective of exploratory research is to help the researcher to understand the problem situation. The results of using this type of research are guidelines for a better comprehension of the problem and encouragement of the personal explanation and creativity of the researcher (Sudman and Blair, 1997). Usually the exploratory research is used for the following reasons: developing hypotheses, in case we dont know much information about the research issue, to isolate the variables and relationships for advanced examination, for positioning studies, familiarization with customers, to establish precedence for auxiliary research, getting new ideas, to describe process, to defines a problem more specifically and developing an approach to the problem. The exploratory research is necessary when the information is loosely defined that leads to unstructured working format. This type of research allows high flexibility in the research, since it allows changes in the procedures and protocols (Tull and Hawkins,1993). In addition the exploratory research can be divided into four categories: expert surveys, secondary data analysis, pilot studies. First, the expert surveys are conducted by consulting persons that have experience in a specific field, which help the researcher to collect technical data about the studied subject. Second, secondary data analysis is based on another research area which is economical and ready to use. Secondary data help the researcher to identify and define the research problem, to develop clear research design approach for the problem, to allow analyzing the primary data more astutely and to answers some research questions (Malhotra, 1996). Third, pilot studies are small scale exploratory researches that are used to understand the research problem setting (Zikmund, 2000). In general the exploratory research use the focus group , which is an interview conducted with a small group of respondent in a free-flowing manner. Focus groups have many advantages, since it is much quicker to collect information compared to interviewing individuals, the level of excitement increase when the topic stimulates the respondents, the discussion is usually recorded and the researcher can refer to it later, the moderator controls the discussion and he doesnt allow respondents to deviate the topic, respondents feel more comfortable in group discussions and they will express their personal ideas more freely which produce a wide range of information and ideas. In other hand, focus groups have some disadvantages, since they are difficult to moderate and sometimes they are misjudged , results can be misused and can be considered not to be representative of the whole population (Malhotra,1996). 1.3 The descriptive research type The descriptive research is used to describe a phenomena and it studies the relationship between variables (Churchill, 1998). The descriptive research should be the most accurate as possible allowing the understanding of the research problem. The results of successful descriptive studies can answer any question with high precision. The descriptive research is used for the following reasons: for define the perceptions of problem characteristics, to explain the decision making process and its impacts, to get specific predictions, to explain the characteristics of groups such as customers and organizations, and to determine the differences in needs among subgroups. The descriptive research is characterized by the formulations of explicit hypotheses, which leads to a research design more structured and contains several statistical methodologies. In addition, the descriptive research can be applied using four different methods: panels, secondary data, observational data and surveys. First, the panels are group of people that answers to a number of telephone interviews or mail or personal interviews for a period of time. The observation includes recording the behavior of the respondents in a methodical way to obtain the needed information about a proposed problem. Second, the surveys include interviews with a number of people by using a questionnaire about the studied subject (Tull and Hawkins,1993). 1.3 The causal research type The causal research type is to recognize the cause and effect relationship between the variables in the problem model. In general, the descriptive and the exploratory research lead the way for cause and effect relationship studies. The descriptive research allows examining the associations between variables, and the causal research explain the relation between those variables, for example a change in one variable affects the other variables. The causal research can be used in the following cases: to define which variables are the cause, the independent variables, and which variables is the effect, the dependent variables, of a phenomenon, and to explain the nature of relationship between the dependent and the independent variables. The causal research has a structured design and should be carefully planned. The design explain how several independent variables are manipulated to see its effect on the dependent variables in a well-defined environment (Malhotra, 1996). The causal research has some disadvantages, since it is expensive, difficult to administer, doesnt reflect the real population opinions (Walker et al., 1999). 2. Selecting the research approach In general, the nature of research and the researcher personal discretion defines which research design should be adopted in the study (Zikmund, 2000). The previous researches can direct the researcher to the right direction for choosing the correct research design. In general, it is always recommended to start the research design using the exploratory research if the research problem is of an ambiguous nature. Researchers use the descriptive research when they are aware of the research problem but they need more understanding of the different aspects of the problem. In case of the research problem is clearly defined, the researchers use the causal research method. The exploratory research allows forming hypothesis and the causal or descriptive research are used to statistically test the hypothesis. In order to choose the correspondent research approach it is very important to compare every approach characteristics, and to choose the research method based on logical examination of the research problem aspects. The purpose of our study is to determine the impacts of changes resulting from the implementation of the CRM solution on the Lebanese firms performance. In addition, we will use the exploratory research to formulate the hypothesis and the causal research since we will evaluate the effects of the CRM on the firm. In order to achieve the required results of the study, the researcher should define the stages of activity which must be worked through to achieve a reliable study (Johnson, 1994). Those steps are : establish the purpose of the study, identify the specific objectives of the study, define the research method, develop the research instrument and access, collect the required data, ordering the data, analyzing the data, writing results and conclusion. The measurement procedure is defined by assigning numbers to the different aspects of objects based on certain pre-defined rules, to produce accurate data (Malhotra, 1996). In our thesis, we use statistical numbers to analyze and communicate the responses of the employees and the customers. In addition, scaling allows the generation of a continuum upon which measured objects are located (Malhotra, 1996). Section 2: The research design In this section we will define the research design that we will adopt in our thesis. We will explain all the aspects of the adopted research design. 3. Problem definition: The research problem is divided into different interconnected steps allowing the researcher to deeply study the proposed subject and it defines the direction of the study. The challenge that researchers face in the research problem definition is that the defined should not be defined too broadly or too narrowly. The caution should be exercised when defining the problem to avoid defining a symptom instead of the real problem (Cravens, 2000). The purpose of our study is to evaluate the impact of changes brought by the implementation of CRM on the firm performance in the Lebanese market. Firms are implementing CRM to increase their competitive advantages. This implementation has several impacts on firm performance, such as financially (Profits and ROI), customer loyalty and employees productivity. From here we will study the impact of CRM implementation on firm performance. 4. The objectives. In order to achieve the required results from the study, researchers need to have clear understanding of the research purpose (Sigmund, 2000). The main objective of our research is to evaluate the impact of CRM implementation on the firm. The success of CRM process starts with the implementation phase, by including the entire firm departments in the implementation and by focusing on the processes re-engineering. The research objectives are defined as following: the importance of change management plan before implementing a CRM system, the importance of people in the CRM, the importance of customer satisfaction, the ROI of the CRM implementation and the productivity of the employees. The managers having experience with the implementation of CRM provides the research with the necessary background information and the employees working the CRM (customer service) solution provide us with the necessary operation information. 5. The Problem definition After the implementation of CRM in the firm, the managers in the Lebanese organizations cannot evaluate the impact of the CRM Solution on their organization performance. The evaluation of the CRM starts from the implementation phase before going to the after implementation phase. The managers cannot define clear criteria for controlling the results of CRM on the firm. Furthermore, the reason is that the impacts of CRM cannot be viewed directly and it requires a long period to see tangible results. In order to clearly define the problem researchers need to view the problem from different aspects. The first issue that we need to evaluate after the implementation of CRM is the success of the implementation. This can be evaluated by studying the change management strategy adopted. Based on our literature review, most of the projects failures are due to the absence of clear change management strategy. The second to evaluate is how the CRM affected the firm performance; this can be evaluated by studying the customer retention and satisfaction in addition to the employee productivity. In order to define all the dimensions of the problem, a questionnaire should be prepared. In the questionnaire we will include all the objectives of our study. First we will focus how to manage an information technology driven change in the firm from the change management perspective (change management strategy, planning and budget). Second, we will study the impact of CRM on people in the organization (Training, evaluating their productivity and rewarding) and resistance problem. Third, the questionnaire will include the importance of customers background and satisfaction in CRM implementation (Customers trends, and customers feedback). At the end, we will the study the Return on investment of CRM. Our research will evaluate different change aspects resulting from the implementation of CRM in the Lebanese firms. 6. Research methods In this section will explain the research method that we will adopt in our thesis. We will define the work field and the different aspects of the research methods. 6.1 Surveys The research method is the base of the research project, since it defines the methods to collect the necessary information for the project. The research method defines and justifies the methods to collect the required data, and to develop a questionnaire allowing us to obtain the required information. It also specifies the sampling of the respondents. The first step in the research method is to select the respondent for the survey, to allow the collection of the primary data. In our thesis the population is employees from Lebanese firms, and the respondents are managers and employees from three Lebanese organizations that have implemented CRM. The surveys have many benefits for the researchers, since it is low-cost and efficient to get the required information about the population. The surveys are simple to administer, it allows the researcher to have control on the sample, and the use of fixed responses decrease the variability in the results (Birks, 2003). It exist several forms of surveys such as emails and personal interviews (Zikmund, 2001). In our survey, we will use two methods, the email form and the personal interviews method. The personal interview is personalized and it allows direct interaction with the respondent, but it is time consuming for the researcher. Personal interviews assure high response rates, and better observation of the respondent behavior. The personal interview is based on the direct communication with respondent and the researcher asks the questions face to face. Personal interviews have many advantages for the researcher; he can change or adapt the questions depending on the interviewee reaction. In addition, personal interviews increase the response rates and increase the number of the participants in the surveys. The disadvantage of personal interviews is that respondents sometimes find difficult to answer face to face personal questions. In other hand, the online survey provides the researcher with instant feedback and it is inexpensive to distribute especially for large samples. However the main disadvantage of online surveys is the inaccurate data in the answers of the survey. Thus, online surveys depend on people to be honest especially about their personal information such as age, gender and location. The inaccurate data may affect the results of the study. 6.2 Survey research errors: The error is necessarily a part of any survey, and it exist different type of errors. The first error is associated with the respondents that answer the survey. This type of error occurs when the sample is drawn from larger population and there are chances that the sample differs from the total population (random sampling error). Furthermore, the way the sample is designed and selected can influence how much the sample shows the real characteristics of the population. The random variation from the real characteristics of the population should also be taken in consideration in the sampling process. In our thesis, the random sampling error is reduced since the target population is specifically selected. We will select number of firms that have implemented CRM, which operates in the Lebanese market. In addition, the sample should be representative of the Lebanese market. The second type of error is the systematic error that occurs from some mistakes in implementing the research. The systematic errors are non-sampling errors which are divided into two categories: the administrative error and the respondent error. First, the administrative error is caused by confusion or by neglecting some aspects of the survey or improper administration of the survey. The administrative errors are divided into four types: the data processing error, the interviewer error and cheating, and the sample selection error. In order to reduce this type of errors we will double check the data processing. Second, the respondent error depends on the respondents answers; if the answers are not accurate the results of the surveys will not be significant. The non-respondent error occurs when a number of respondents of the sample fail to answer the survey questions. Third, the response bias occurs when the respondent like to take a pre-defined direction for the answers and this doesnt represent the correct opinion of the interviewee. The respondent may give answers that differ from the way he really thinks. In order, to avoid the response bias we will use clear and well defined questions to minimize the ability of the respondent to direct the survey in a pre-defined way. 7. The concept of scaling A scale is considered a series of arranged items and every item is placed according to its quantification. The scale is divided into four types ordinal, nominal, ratio and interval. The ordinal scale type is ranking the data according to have more or less characteristic. The ranking have logical order. Furthermore, this type of scale allows the measurement the degrees of difference but not the specific amount of difference. The nominal scale, provide the respondent with series of possibilities in the objective of categorizing events or attributes. The nominal scale does not express any relationship between the variables. Furthermore, the only statistical operation that can be done by using the nominal type is the frequency run. It is important to include all the possible answers in the nominal scale, and it is important to provide the respondent with the choice to choose other. The ratio scale demonstrates growth relationships between items and time periods. It allows comparing items in the same graph, starting at different levels. In other hand, the interval scale is an advanced notion of ranking items, since the distance between adjacent points are equal. In order to determine if a scale is interval or not it is important to underlie intent regarding the equal intervals. For example, dates can be measured on interval scale because differences are measured in years and no ratio can be given to a ratio of times (Collins, 2003). In our thesis, we will use three interval scales, the nominal, ordinal and interval scales to explain and compare the different aspects of CRM impact on the firm. First, we will use the nominal scale to collect data concerning the demographic data concerning the respondents and the Lebanese firms. Second, we will use the ordinal scale to allow respondents (employees and managers) to rank the answers. This allows us to know which answer is the most important for the respondents. Third, we will use interval scale to identify the importance of the answers by using the Likert scale. In natural science, the validity and reliability of the research is essential to assure the integrity of the research and assure the achievement of the desired objectives. The reliability is concerned with consistency. The consistency has three aspects, the first aspect is when reproducing the study again, the same results are found. This is defined as stability over time. The second aspect is equivalence; this means that the study can be done elsewhere, for example in a different country. The third aspect is internal consistency which means that the results of one section is confirmed by the others sections (Bryman, 2001). Validity is concerned with accuracy and which method provides the most accurate answers which is the integrity of conclusions (Gorman and Clayton, 1997). The internal validity is when we assure that any causal relationships found are related to the variables and the external validity is that the result can be applied outside of the current research context. Furthermore, the face validity and criterion validity are necessary elements to assure the reliability, which means that the information fit the expected pattern, and assure the accuracy of findings by using a different method. In addition, to enhance the reliability and the validity each item in the survey is clear and easily understood, each item should be analyzed in the intended way, and the relation between the items and the objective of the study is clear (Suskie ,1996). In order to assure high reliability and validity of the collected data we address the questionnaire to managers and employees that are directly related to the CRM, in Lebanese firms. 8. Designing the questionnaire Designing a questionnaire is based on setting specific questions allowing the researcher to get the required information. The well designed questionnaire minimizes the response error and pushes the respondents to complete the questionnaire (Malhotra and Birks, 2003). The benefits of the questionnaire is to ensure comparability of the data , increase the speed and accuracy , and facilitate the data processing (Kotler, 2000). It is necessary to choose the right type of questions and the optimized ordering. In order to collect data related to our pervious hypothesis we prepared two questionnaires. The first questionnaire is addressed to the employees and managers in the Lebanese firms that are directly related to the implementation of CRM. The second questionnaire is addressed to customers that are buying from these firms. The questionnaires will be divided into two parts. In the first part, we will collect information about the background of the respondent and the profile of the company. In the second part, we will collect information about each of the research objectives. The questionnaire starts by asking general simple questions such as the respondent opinion about CRM and the firm. This will increase the will of the respondent to proceed with the questionnaire. In addition, we will ask the sensitive questions at the end of the questionnaire such as costs and ROI of the CRM project. The questions will be asked with third-person approach and we will use structured and unstructured questions. In addition, we will include open ended questions and structured questions. The structured questions provide the respondent with several alternatives for answering the question. In addition, structured questions take the form of dichotomous, multiple choice and scale. The open ended questions allow the respondent to provide personalized answers. For the firm employees and managers the questionnaire will include the demographic information about the respondent, attitude about the CRM system (Five point Likert scale), dealing with the implementation of CRM system, CRM implementation information and working with CRM system. For the customers, the questionnaire will also include the demographic information, attitude toward firms that have implemented CRM, general feeling about the relations with the firms that have implemented CRM, the will customers to pay more to gain more services, likelihood to keep dealing with the same firm, and wanting to have stronger relationship with the firm. After developing the questionnaires we will run pretests, to identify the problems in questionnaires directions and design. Furthermore, pretests are run with a small group of respondents. We will provide small sample of people (ten persons) with the questionnaires to evaluate the questionnaires direction and quality. The sample will include three middle line managers and three employees and four customers. After answering to the surveys questions we asked the respondent about their opinion and about the problems they found in the surveys. This helped us to improve some aspects in the surveys and adding some new questions. 9. Sampling Sampling process has to answer some basic questions: how should we select the sample? Second, which process should be used? What is the size of the sample? How can we adjust the non-response errors? In general, the more diversified sample assures an accurate research. The random sampling error varies depending on the sample sizes (Hawkins et al., 2000); with the increase of the sample size the results reliability decreases. In order to determine the sample size several factors should be taken into consideration such as the resource constraints, the variance of the population, the previous studies, and the confidence interval (Hawkins and Tull, 1993). The first step in the sample selection process is defining the target population; the collection of objects that the researcher considers having the necessary information is considered as the target population. The target population should be chose based on the sampling units, the time and the elements (Malhotra and Birks, 2003). The elements of our research are employees and customers of Lebanese firms that have adopted CRM .The extent of the survey is Lebanon, and the period is between December 2012 and January 2013. 9.1 The sampling technique In order to create the sample, we used the sampling without replacement technique. Adopting this sampling technique means that when an element is selected, it is removed from the sampling frame and it cannot be selected again. Furthermore, we adopted the non-probability technique in order to define the correspondent sample for our study. The non- probability depends on the personal opinion of the researcher and doesnt rely on chance to choose the sample elements (Malhotra and Birks, 2003). In addition, the convenience sampling technique is also adopted; the convenience sample is used to select a sample of correspondent elements that helps to achieve the objectives of the study. In general, the interviewer selects the convenient units (Malhotra and Birks, 2003). The convenience sampling is the least expensive in comparison to other sampling techniques, it is the least time consuming and all the sampling units are cooperative and accessible. In other hand, the convenience samples may not represent any definable population. 9.2 The sample selection The sampling design includes several criteria to select the correct sample, such as size and kind of sample. In our thesis, the firms studied are employees and customers of Lebanese firms that have implemented CRM which are considered the population. The respondents are the employees and managers that work with CRM. In addition, the customers sample is selected from the CRM database in the same firms. In our research, we chose three (3) Lebanese firms that have implemented CRM from different industries, and we selected three (3) managers from each company, and five (5) employees from each firm. In addition, we selected ten (10) customers that deal with these firms. Population Employees and customers of Lebanese Firms that have implemented CRM Sample Three (3) Lebanese Firms employees and customers Managers Nine (9) Employees Fifteen (15) employees Customers Thirty (30) customers Table 2: The population and the sample of the study 10. The Data collection The data collection for our thesis started in December 2012 till January 2013. We distributed the questionnaire by two ways, by email and personally. The respondent of the questionnaire were in general cooperative and most of them completed all the questions of the survey. The selection of three Lebanese firms in different industries allowed us to have a variety in the respondents perceptions.

Hamlet, the Melancholy One Essays -- A Level Essays

Hamlet, the Melancholy One      Ã‚   Shakespeare’s tragedy Hamlet features the most famous protagonist in English literature – Hamlet. Inseparable from his character is the melancholy which permanently afflicted him. This essay concerns itself with this aspect of Hamlet.    Harry Levin explains the choices open to the melancholy hero in the General Introduction to The Riverside Shakespeare:    The explanation of Hamlet, â€Å"What a piece of work is a man!† (II.ii.303), carries an ironic reverberation. His melancholy gaze looks up and down: skyward toward â€Å"this brave o’erhanging firmament† and earthward toward the grave. Those two portraits which he shows to the Queen illustrate man’s potentialities for good and for evil. The scale ascends or descends with the spiritual and carnal aspects of his dual nature; he can aspire to be a godlike Hyperion or else can grovel like a brutal satyr. Hamlet’s existential dilemma echoes the self-interrogations of Montaigne, not merely through the language of John Florio’s translation but in its ambiguous balance between scepticism and faith.(8)    Hamlet’s melancholy did not prevent his choosing the more noble of the options available. But let’s begin at the start: It is obvious that from the very outset of this tragedy there is a melancholic protagonist. And the depressing aspect of the initial imagery of the drama tend to underline and reinforce Hamlet’s melancholy. Marchette Chute in â€Å"The Story Told in Hamlet† describes some of this imagery of the opening scene:    The story opens in the cold and dark of a winter night in Denmark, while the guard is being changed on the battlements of the royal castle of Elsinore. For two nights in succession, just as the bell strikes t... ...Greenhaven Press, 1996. Excerpted from Shakespeare’s Women. N.p.: n.p., 1981.    Rosenberg, Marvin. â€Å"Laertes: An Impulsive but Earnest Young Aristocrat.† Readings on Hamlet. Ed. Don Nardo. San Diego: Greenhaven Press, 1999. Rpt. from The Masks of Hamlet. Newark, NJ: Univ. of Delaware Press, 1992.    Shakespeare, William. The Tragedy of Hamlet, Prince of Denmark. Massachusetts Institute of Technology. 1995. http://www.chemicool.com/Shakespeare/hamlet/full.html    West, Rebecca. â€Å"A Court and World Infected by the Disease of Corruption.† Readings on Hamlet. Ed. Don Nardo. San Diego: Greenhaven Press, 1999. Rpt. from The Court and the Castle. New Haven, CT: Yale University Press, 1957.    Wilkie, Brian and James Hurt. â€Å"Shakespeare.† Literature of the Western World. Ed. Brian Wilkie and James Hurt. New York: Macmillan Publishing Co., 1992.   

Music Concert Report Essay

On Wednesday May 8th I attended a steel band concert for the first time. Experiencing new music is something that I like to do, so when it was assigned to attend a concert I was pretty excited. When I attended the concert I was greeted with many surprises. Overall attending Erie Community College’s steel band concert was a great entertaining eye opening experience. Before attending the steel band concert I was not sure what to expect. When I heard the words â€Å"steel band† I thought of a band with tubas and trumpets, not of a band with Caribbean type steel drums. As soon as the band members started to play I was shocked, in a good way. I was expecting boring music not Caribbean type music that wanted to make dance. My favorite song the band played was a song by Steve Butters called â€Å"Don’t look back†. The Steve Butters song was my favorite because it was so surprising hearing that type of music played by a band here at E.C.C.. The music really reminded me of Caribbean type music because of the sound of the steel drums, it made me feel happy as if I was on a vacation. Not being exposed to this type of music made the experience so much better because it was something new and foreign. All in all the steel band concert was an entertaining and eye opening experience. In the future I would definitely like to attend another steel band concert. The vibe of the concert was a great one making it a cool place to be.

Financial Analysis

Financial Analysis Financial Analysis-XACC/Accounting Essay Financial Analysis XACC/280 Anthony Issakhan Financial Analysis Comparing a minimum of two years of financial data is needed to make a financial analysis of a company against their competitor. In this paper I will be making a comparison of two companies, Coca Cola Company and PepsiCo Inc.. As this research paper was finalized, the financial analysis contradicted my previous thoughts and showed Coca Cola as the prime investment option. Further information provided in this paper will lay out the details found doing this research of why Coca Cola Company is the better option. When comparing companies it is necessary to identify key properties in both, to identify who the stable companies are. Investing money into a company is a big commitment and knowing its position is critical. Profitability, liquidity, and solvency are used in this process to determine the health of the companies that are being compared. Detailed financial documents will provide all the information needed to calculate the health of these companies. In order to document a company’s vertical and horizontal analysis, it is required to see what trend the company has had over the years. A ratio analysis is used from the liquidity, profitability, and solvency through analyzing this data. This will provide an educated prediction of what the company might do in the future, which will help determine if it would be a good investment or not. Financial Dictionary defines liquidity as â€Å"the measure for a company’s ability to meet short-term obligations using its liquid assets†. In other words, liquidity is a number expressing the ability of a company paying their short-term debts. This number is expressed as a percentage or ratio of current liabilities. Liquidity can be calculated into a ratio by dividing the current cash by current liabilities. This number is sometimes referred to as the current ratio. The importance of this ratio is that it shows the ability of the company to cover short-term debts if something bad happens. This number will help tell potential investors if the company is in a healthy position or not. Per Investopedia.com, â€Å"The higher the ratio, the larger the safety margin the company has to cover short-term debts†. The ability for the company to produce money from product, as well as their efficiency to do so, can also be considered liquidity ratio. Another determining fac tor of liquidity is when a company has trouble receiving payment on receivables. For PepsiCo Inc., in order to get the liquidity ratio we use the formula Current Ratio = Current Assets divided by Current Liabilities. To use this formula, retrieve the data from the balance sheet and input them into the appropriate place. Current ratio of PepsiCo Inc.: Current Ratio 2005 = 10,554 (current assets) à · 9,406 (current liabilities) = 1.12 = 1.12:1 Current Ratio 2004 = 8,639 (current assets) à · 6,752 (current liabilities) = 1.28 = 1.28:1 Coca Cola Liquidity Ratio: Current Ratio 2005 = 10,250 (current assets) à · 9,836 (current liabilities) = 1.04 = 1.04:1 Current Ratio 2004 = 12,281 (current assets) à · 11,133 (current liabilities) = 1.10 = 1.10:1 Total Assets from cash and cash equivalents 2005: 4,701 (cash and cash equivalents) à · 29,427 (total assets) = 0.1598 = 15.98% Total Assets from cash and cash equivalents 2004: 6,707 (cash and cash equivalents) à · 31,441 (total assets) = 0.2133 = 21.33% Percent of current assets in 2005: 10,250 (current assets) à · 29,427 (total assets) = 0.348 = 34.8% Percent of current assets in 2004: 12,281 (current assets) à · 31,441 (total assets) = 0.392 = 39.2% Now to find increase or decrease between the two years: 10,250 (total current assets 2005) à · 12,281 (total current assets 2004) = 0.835 = 83.5% From 2004 to 2005 there is a 83.5% decrease. Now subtract the 2005 from 2004 and there is a 16.5% decrease in total current assets. 9,836 (total current liabilities 2005) à · 11,133 (total current liabilities 2004) =

Species depletion essay essays

Species depletion essay essays A species is a type of organism that breeds together successfully and there are currently between five million and thirty million different species on the earth. Because seventy to ninety-eight percent of the species that have appeared on the planet have either become extinct or evolved, it is clear that extinction and evolution are natural processes. However the current rate of extinction is highly unnatural. Species should be preserved for economic, aesthetic and recreational, ecological, and ethical reasons. Economically, species provide various resources ranging from food and medicines to fibers, fuels and construction materials. Also, scientists have gained knowledge from wildlife that can be applied for commercial purposes. Aesthetic and recreational purposes have to do with the beauty of wildlife which has been recorded through various mediums such as art, poetry and music. Recreationally, wildlife is important to hikes, canoe trips, sailing, bird-watching and wildflower studies. Ecologically, each species plays a vital role in the existence and sustainability of other species. These relationships are crucial to the survival of the biosphere. Ethically, humans are just one out of a multi-million range of species, so ethically the question remains about what gives humans the right to destroy other species. The key thing to remember, though, is that excessive extinctions can create a threat to civilization itself. There are six major factors that are highly influential in the extinction of a species. These six factors are habitat disturbance, commercial hunting, pest control for crops, collecting of specimens, pollution and introduction of a new predator. Habitat comes in many forms but is basically the destruction of a unique habitat required for the survival of a given species. Commercial hunting is simply over hunting of a species that can result in extinction. Pest control for the protection of crops is a fa...

Goodbye Mr. Chips essays

Goodbye Mr. Chips essays The name of this book is, of course, Goodbye, Mr. Chips. It was written by James Hilton in the 1930s, among his other books including, Nothing So Strange, Morning Journey, and Time and Time Again. There are 132 pages in Goodbye, Mr. Chips, and it was published by The Atlantic Monthly Press. Mr. Chips is a teacher at a large boys school in England, Brookfield that is. Im not sure of his real name, however, the book does mention the he is not really Mr. Chips he just goes by that. The book starts with Mr. Chips as an old man who still runs his life according to the school bells. He lives a Mrs. Wicketts house, where she takes care of him. Conveniently she lives right across the street from the school the Mr. Chips taught for many years. The book is basically a memory of his life. Like many other books he starts old, remembers young, and ends old. Chips was known for his sense of humor. He was never serious, but he was an excellent teacher of the Latin and Greek languages. He was also admired greatly by his community. After Chips had been teaching for so long that his teaching methods were out of style the head of the school Ralston decided to demand Chips to resign. He told Chips that he was too set in his ways and because he didnt want to change simple things like pronunciations of a few words. Chips was a good teacher, and the board of the school knew it to. One its members even told Chips to just to ignore Ralston, so thats just what he did. He was 65 years old when he finally decided to retire. Chips was afraid he wasnt doing a good job, because he had been sick a lot the year before. So Chips went to Mrs. Wicketts house and began to enjoy his life as a retired man. He had frequent visitors from the school across the street and he spent lots of time looking over at the boys at break time. Its funny but it didnt t...

Who is the Victim Essay Example | Topics and Well Written Essays - 500 words

Who is the Victim - Essay Example Psychological theories of violent behavior tend to be an assortment of theories affiliated to the discipline of psychology that analyze the individual and social aspects of a person’s psychology to explain any predilection towards violence. For instance, psychoanalytic theory of violent behavior takes into consideration varied intrapsychic processes associated with a person like unconscious conflicts, sexuality, defenses, anger and tendencies to account for and explain any violent behavior (Adler & Denmark, 1995). Behavioral theory revolves around the prominent learning processes in the life of a person like past experiences, rewards and punishments and stimulus to sought out a valid explanation for engaging in violent behavior (Adler & Denmark, 1995). In addition, psychological theories also tend to delve over varied other factors like important personality processes like antisocial predilections, lack of emotional depth, sociopath or psychopath temperament, and the accompany ing intellectual processes like a low IQ, poor decision making abilities and poor school performance to arrive at any conclusive explanation for a violent behavior (Adler & Denmark, 1995). In contrast, biochemical theories of violent behavior take an entirely different approach towards explaining a violent temperament. The crux of the biochemical theories of violent behavior is that people are moved to violence owing to varied biochemical disturbances and imbalances in their body which influence their brains and move them to engage in violence (Raine, 1993). Some biochemical theories suggest that the abundance of male sex hormone testosterone is directly linked to violent and aggressive behavior (Raine, 1993). Some other biochemical theories of violent behavior hold that there exist many biochemical precursors of violent behavior like nutritional deficiencies, environmental contaminators and poor eating habits (Raine, 1993). In a practical and

Textile ARt Model's Comparison and Contrast Essay

Textile ARt Model's Comparison and Contrast - Essay Example Textile art is one of the most fundamental mediums of art. One of the two pieces of art discussed in the following section is the robe of the Empress Dowager Cixi and the other piece of art is the Amish crazy quilt. The Textile Art The textile art has been just as famous throughout the history as it is today. Its immense popularity can be attributed to the fact that fabric has been one of the most fundamental needs of humans at all times. Cloth was needed not only to cover the body, but also to protect it against the harsh effects of the weather. Besides, cloth is used as bed-spreads, table tops, curtains, nets and several other things of huge domestic significance. Its great usability is what always renders the textile art extreme value, importance and appreciation. The Empress’s Dress and the Amish Crazy Quilt: Contrast and comparison Clothes an individual chooses to cover the body essentially depict the taste of the individual and play a big role in improving or tarnishing the looks of the individual. A cloth may be of very good color otherwise, though if it does not go well with the complexion of the person wearing it, the beauty of the color loses its significance and it looks more odd than enchanting. On the other hand, if the color of the clothes is matched with the complexion, it speaks volumes about the taste and sense of style of the person wearing it. That is the fundamental reason why we can see the yellow dress of the Empress bordered with a thick strip whose dark color compliments the central portion as shown in the figure below: Empress Dowager Cixi’s Robe (â€Å"Denver Art Museum†). In order to facilitate the comparison and contrast the Amish crazy quilt is shown in the following figure: The Amish crazy quilt (â€Å"Denver Art Museum†). Period of the chosen art models: Crazy quilts were extremely popular in the US starting from the early 1870s till late 1920s. The dress in the second picture belongs to the Empress Dow ager Cixi who was born in 1835 and died in 1908. The two fabrics essentially existed in the same period, with the quilt being in fashion for about one to two decades after the death of the Empress. Market of the two art models: The quilt and dress differ in that the former was a public property and anyone could purchase or somehow acquire a quilt of his/her own whereas the dress solely was the property of the Empress Dowager Cixi and could not be accessed by common people. The Empress that possessed the dress was in charge of the Manchu throne of China whereas the crazy quilts were as famous and common among the ordinary people as the big landlords. Material: The material used for the making of the dress and the quilt was different. The dress of the Empress is made up of lightweight gauze and is suitable for wearing in the summer season whereas solid colored materials and fabrics were made use of to make the Amish crazy quilts, and unlike the dress of the Empress, these quilts were suitable for use in the winter season. The dress and quilt were similar in the quality that neither of the two had excessive ornamentation, though if the two were to be compared, the quilt had more ornaments than the dress. The beauty of these quilts was that they were made in a highly informal fashion. Non-Amuish makers of the quilt kept collecting irregular and rough silk and velvet fabrics in order to

Foster Care higher education Annotated Bibliography

Foster Care higher education - Annotated Bibliography Example tudy were identified between those living under residential units under care who were expected to leave once they turn 16 and also those who are living under foster families. Primarily, the study was a look at the experiences of students in university who were in care by authorities until their age of emancipation. The focus was on how foster care can be a good motivation and exposure for the youth in foster care to aim at achieving tertiary education. This was to show that foster care under the guidance of caring families, when properly employed, could be a great way to encourage college degree completion for otherwise misdirected teens. Nevertheless, the limitation on the number of participants and the length of the study must be noted considering that the participants are diverse, ranging from those who had finished school to those who haven’t. The study involved youth who had been offered the opportunity to attain higher education in what was identified as â€Å"cohorts of university or college entrants were tracked through their university careers† divided into three groups. One group was followed a year after their graduation, the second was for up to two years, and the final one for only their first year. The interviews were conducted face-to-face for their first meeting and for another two or three other successive interviews, including through phone. These kinds of research are important especially in the United Kingdom where studies of a similar kind are not as vast and extensive as those in the United States. Further, after care higher education for these children are significantly lower than in the US. Improvements in the foster care system needs revamp in the UK especially in their wards’ educational exposure. By Degrees was the most far-reaching study of its kind in the UK at its time. Those involved through the By Degrees program mostly showed better results than others. The subjects living in residential units had limited opportunities to

We Can But Should We Research Paper Example | Topics and Well Written Essays - 750 words

We Can But Should We - Research Paper Example ) The company has already announced that about 280 people from New Jersey have consented to having chips implanted under their skin that contain health records for the trial use of the technology. (p. 65) The most important use of the human implantable chip, hence, is quick and reliable access to communication, including its communication and processing, without the need for another device. For instance, people could use a laptop, a flash disk or a cellular phone to store and transmit data, which could be lost, including the information they have, in the process. This will not be the case with the chip because it has to be implanted in the human body. According to Edwards (2005), chip implants are beneficial because it, in effect, would simplify life by making it possible to do away with driver’s licenses, passports, and other identification necessary in order to avail services such healthcare. (p. 164) The chip mentioned earlier, as manufactured by Applied Digital Solutions, contains a 16-digit number that communicates with a scanner. The process links the chip, including the identification and information stored therein, to the medical facility’s electronic database. This is seen as most beneficial to those patients entered into the emergency rooms after an accident or severe trauma. If the patient is unconscious or unable identify himself as well as his medical history, the chip could prove extremely useful. The information on the chip would allow the hospital to determine â€Å"family contact information, recent lab results, pharmacy prescription information and medical information.† (Hunt, Puglia and Puglia, p. 65) So far, the body of literature on the subject is silent in regards to the health risk of the healthcare chip. It is supposedly as small as a grain of rice and seems to pose no real danger to its bearer. What this means is that the most significant drawback to chip implantation is the ethical question. The groups raising opposition to the chip

Reflection paper for a dance class (2 pages) about a movie dance take Essay

Reflection paper for a dance class (2 pages) about a movie dance take the land - Essay Example The story is all about believing, about deciding to make a difference, and about creating a sense of creativeness. It is about struggling against indifferences and giving rise to recognition of innate talents and capabilities. Pierre confronted the criticisms of the school director, the students, and their parents, but he had decided to make a difference, which he did. The story teaches us the importance of determination, commitment and perseverance. We come to know that we can achieve anything in life if we have strong will power and confidence to bring a change. Pierre speaks of his determination in this dialogue with Rock- the boy who vandalized his school director’s car: Another precious lesson I have learned from the movie is that students tend to develop a feeling of trust with teachers when the latter provide them with a healthy atmosphere. Pierre faced sheer conflict with his students initially, like when he said, â€Å"What if I said these dances would make you look cool?† To this Rock said, â€Å"Id say youre full of shit.† But finally, the same students got to love him. A trust worthy relationship between the teacher and his students leads to better performance outcomes. The teacher-student relationship is as important as the relationship between the parents and their kids. Teachers are spiritual parents, and it is their obligation to provide the students with all the trust they need to grow up into happy and healthy citizens. This trusting relationship helps the students to cross the barrier and be friends with their teachers. For example: This dialogue shows how Pierre tried to bring out self-confidence in his students through interacting with them one-on-one. This is how the movie cultivates new insights to the profession of teaching- that is, interacting with the students one-on-one to bring out the

Contemporary Video Art Essay Example | Topics and Well Written Essays - 2250 words

Contemporary Video Art - Essay Example Lynda Benglis is an eminent sculptor who produced many video presentations in the mid 1970s. Her main theme is female sexuality and identity. The interest and presence in her sculptural work using metaphorical, biomorphic shapes finds its way into her self-reflexive, investigative videos. The subject matter of 1970s feminist video was personal. ‘Benglis’s video work confronts issues raised by feminist theory, including the representation of women, the role of the spectator, and female sexuality. Benglis also engages the emergent practice of video in an incisive discourse on the production of the moving image.’ The art of the process is thus captured within the work itself even as the question of self is investigated. ‘Benglis negotiates a personal space for herself, maintaining a deliberate distance from the medium. Using her own body and creating multiples of her images. She interrogates the relation of the self to the body—focusing on the interface between our inner and outer realities. With Benglis standing in front of a photograph of herself, which is then affixed to a monitor bearing her image, the notion of â€Å"original† is complicated. Benglis’s work takes on another layer of meaning.’ Her video, Document (1972), suggests the impotence of media to accurately copy her, her image and herself. ‘She, as the object of our gaze, never allows a static full-face pose on the screen. Benglis’s use of the replicated image in photography and video, both in and on the TV, is a direct reveal.

We Can But Should We Research Paper Example | Topics and Well Written Essays - 750 words

We Can But Should We - Research Paper Example ) The company has already announced that about 280 people from New Jersey have consented to having chips implanted under their skin that contain health records for the trial use of the technology. (p. 65) The most important use of the human implantable chip, hence, is quick and reliable access to communication, including its communication and processing, without the need for another device. For instance, people could use a laptop, a flash disk or a cellular phone to store and transmit data, which could be lost, including the information they have, in the process. This will not be the case with the chip because it has to be implanted in the human body. According to Edwards (2005), chip implants are beneficial because it, in effect, would simplify life by making it possible to do away with driver’s licenses, passports, and other identification necessary in order to avail services such healthcare. (p. 164) The chip mentioned earlier, as manufactured by Applied Digital Solutions, contains a 16-digit number that communicates with a scanner. The process links the chip, including the identification and information stored therein, to the medical facility’s electronic database. This is seen as most beneficial to those patients entered into the emergency rooms after an accident or severe trauma. If the patient is unconscious or unable identify himself as well as his medical history, the chip could prove extremely useful. The information on the chip would allow the hospital to determine â€Å"family contact information, recent lab results, pharmacy prescription information and medical information.† (Hunt, Puglia and Puglia, p. 65) So far, the body of literature on the subject is silent in regards to the health risk of the healthcare chip. It is supposedly as small as a grain of rice and seems to pose no real danger to its bearer. What this means is that the most significant drawback to chip implantation is the ethical question. The groups raising opposition to the chip

Contemporary Video Art Essay Example | Topics and Well Written Essays - 2250 words

Contemporary Video Art - Essay Example Lynda Benglis is an eminent sculptor who produced many video presentations in the mid 1970s. Her main theme is female sexuality and identity. The interest and presence in her sculptural work using metaphorical, biomorphic shapes finds its way into her self-reflexive, investigative videos. The subject matter of 1970s feminist video was personal. ‘Benglis’s video work confronts issues raised by feminist theory, including the representation of women, the role of the spectator, and female sexuality. Benglis also engages the emergent practice of video in an incisive discourse on the production of the moving image.’ The art of the process is thus captured within the work itself even as the question of self is investigated. ‘Benglis negotiates a personal space for herself, maintaining a deliberate distance from the medium. Using her own body and creating multiples of her images. She interrogates the relation of the self to the body—focusing on the interface between our inner and outer realities. With Benglis standing in front of a photograph of herself, which is then affixed to a monitor bearing her image, the notion of â€Å"original† is complicated. Benglis’s work takes on another layer of meaning.’ Her video, Document (1972), suggests the impotence of media to accurately copy her, her image and herself. ‘She, as the object of our gaze, never allows a static full-face pose on the screen. Benglis’s use of the replicated image in photography and video, both in and on the TV, is a direct reveal.

Samsung and Theme Park Essay Example for Free

Samsung and Theme Park Essay The Industry Theme Park is a large entertainment area and has variety complexes with theme in each of its complex. Theme Park is a global Industry operating in North America, Europe and Asia with attendance from local area and from all over the world. Theme park become necessity for the people to get entertainment and leisure after busy working day, especially for family. The reason that people come to theme park is the ride that delight them to visit again. Needs Analysis. The needs of this entertainment industry is increasing year after year as the attendance of amusement park on Farmland is increasing at 5. 113 thousand in 1993, that show us that there is growth in the Market. (table 4). From table 8. The need of the theme park for the south Korean consumer place a rate of 22%, it shows the need Korean people work for 5 and a half days every week, that indicate that they are very busy, and seems that they have no time for going to the theme park, but in the other hand if we provide a good theme park we can deliver the need of leisure for them after the busy work. In the worldwide, this business is already mature, so we have to arrive with a concept that distinct our theme park with the other theme park, therefore we can attract global market to our theme park. The influencer of the needs: * Family : Spouse, Children, Parents, media promotion * Single : Friends, Colleague , social membership, media promotion 5 FORCES ANALYSIS Competitive Rivalry within Theme Park Industry : HIGH Local Rivalry There are 6 amusement park industry in Korea and Lotte world and Seoul Land are the closest competitor. Lotte world is stated themselves as the biggest Indoor Theme Park in the world and they are located at downtown, which is one of the key success in the business with the accessibility. Seoul Land is the closest competitor with farmland with the similarity of the place, that offer fresh air and easy access. International Rivalry The worldwide theme park such as Walt Disney in North America, Europe, and Asia, with global connection around the world. ENTRANCE : HIGH High investment in Land, Building and construction services, Hardware provider for the ride, and Software provider. The risk of safety is high, required 100% insurance coverage The know how of the industry is not easy, The benchmark is Walt Disney, in order to provide world class themepark haave to join venture with Disney, But Disney not interested in Korea. SUBSTITUE : HIGH Free amusement places are available, such as beach, garden,mall etc Watching Movie in theatre, or just stay at home because of heavy traffic. SUPPLIER POWER : LOW Technology is one of the main issue in this business, especially machinery and software. There are around 10 players who can supply the machinery, so we can get a good price for machinery. The high turnover because woman stop working after marriage become an advantage because the new employee give fresh new idea for the theme park. BUYERS POWERS : HIGH Theme Park is depend on the qapacity of the attendance. They can easily change to another park. Pricing competitive with another park SWOT ANALYSIS STRENGTH * Farmland is the first amusement park in Korea * Already have a brand Image. * Have large mother Company Samsung that operate in 65 countries * Samsung Industries can have synergy with theme park since they have four core business in electronics, machinery, chemical and Finance insurance WEAKNESS * Korean Climate with Winter from December to Mid march, and heavy shower in June and July, that gives potential time for the market in June to early September, which is only 4 months in a year. * Management has to learn the business because Walt Disney not interested in joint venture with Samsung Korea. * Limited existing parking space to cover future extension. * The traditional habit not to smile to stranger may affect the need of service oriented people. OPPORTUNITY * Economic Growth in Korea is high, per-capita GNP risen from US$4210 in 1989 to US$7513 in 1993 (56%) (exhibit2) * Over 10 millions Korean Living in Seoul * Attendance are growing every year * With a good an distinctive concept can capture worldwide market. * Government plans to built subway up to yongin will provide convenience and reduce the heavy traffic problem THREAT * Strict Government Regulation of the use of the Land. * The protest from the farmer that farmland expansion can cause potential flooding that will damage their crops * The National Holiday is only 4-5 days in a year * The working habit is five and a half day in a week RECCOMENDATION Segmentation for theme Park for all of the Family member, Targeting on all ages. Positioning of the Theme Park deliver the high end of Theme Park technology with the environmental friendly surrounding. Changing the Name is a must, EVERLAND seems suitable to the new mission. Make a synergy between other Samsung business to create worldwide connection to the theme park.

Benefits of Parent Education Programmes

Benefits of Parent Education Programmes Chen Yishu Why parent education program? Persuasive goal: Adoption: I want the audience to think about taking parent education program before they become parents. Specific proposition: Policy: Parents should take parental courses before they have children. Taking parental courses can benefit not only parents but also children. Audience’s current opinion: Neutral: Some people think parents should take parental courses while some don’t think so. Introduction: (example 1, pathos and ethos) When talking about children, what do you commonly think of? Well, if you asked me half a year ago, I would throw out various adjectives like cute, energetic, enthusiastic, and so on. However, now I’ve changed. Last summer vacation, one of my cousins came to visit my family, together with her two-year-old son, my nephew. He is a pretty boy with extraordinary big eyes and long black eyelashes, and when he stared at you wishfully, you will never wish to reject any of his wishes. Even though people always say we shouldn’t judge by appearance, I couldn’t help holding him up and kissed him as soon as I saw him. At that time, he was the loveliest creature in the world until we went to take a nap. I had no idea that he didn’t feel asleep at all and got up secretly after my parents and my cousin went shopping. In just two hours, he broke into my study room and destroyed all my collection of Japanese animation figures. He tore down their heads, dismembered them, and then threw them away. The moment when I found him, he was surrounded by corpses, with my favorite comic book in his hand. He cocked his head and just smiled at me, like an angel proclaiming the end of the world. I was so shocked that I couldn’t even speak a word. But the worse thing happened when his mother, my cousin, arrived at home. The only comment she made after hearing the disaster had only four words: â€Å"Oh, you naughty boy.† She didn’t say sorry, not even express that emotion. When I asked her to compensate for the damage, she was even more astonished than me: â€Å"They are just toys! How can you be so stingy?!† I wanted to argue more but my parents wouldn’t let me do so. She walked away easily. It’s impossible for me to say that I don’t blame my nephew for what he did, but I did attribute his naughtiness to his mother for she lacked the ability and awareness to educate her chil d. Preview statement: Today I like to speak about the necessity for parents, especially parents with their first child, to receive parent education as well as the reasons for taking such courses. To illustrate the points, I’m going to divide the issue into two parts: first, what is parent education; second, why should parents take parent education. Transition: If you look around in your life in China, perhaps you will notice that many of our next generation are actually raised by their grandparents instead of their parents. Certainly one of the reasons is because they have no time to take care of them, but the deficiency of parenting knowledge and skill also has something to do with the situation. In China, parent education is a brand-new concept that worth our attention for the well-being of our offspring. Main Point 1: (logos) Parent education programs contain mainly three categories. Sub-point 1: (evidence 12, ethos) The authors of the academic paper Facilitators and Barriers to Engagement in Parenting Programs: A Qualitative Systematic Review point out in the article that â€Å"Parenting programs are short-term interventions to promote changes in the behavior of parents that result in improved relationships with their children and changes in child behavior† (Julie Mytton, Jenny Ingram, Sarah Manns, James Thomas 127-137) and aim at â€Å"activat[ing] the strengths, competence, and possibilities for change that exist in parents and in the social context,† according to Professor Ching-Man Lam from Chinese University of Hong Kong, in order to enable parents to take good care of their children (Lam 147-168). Sub-point 2: Roughly, there are three types of parent education program as the child grows. Programs that get parents prepared for the new birth. Programs that aim at parents with toddlers and young children Programs that cover common issue with teenagers. Transition: Honestly speaking, it is very hard to divide the types of parent education program for each couple has different demand and as a result, hundreds of thousands of parent education programs that focus on different aspect of parenting exist in the market. Whereas, the influence of parent education program is relatively easier to categorize. Main Point 2: (logos) Parents play a vital role in children’s development. Sub-point 1: When searching online, numerous articles and research papers that emphasize the influences of parents on their children from personality to lifelong goals can be found. (evidence 3, ethos) For example, in the article The Role of Parents in Childrens Psychological Development, Jerome Kagan, an American psychologist, stated that â€Å"The profile of cognitive abilities, beliefs†¦ that characterizes each child†¦ is the result of diverse influences operating in complex ways†¦ the most important determinants of the different profiles include parental practices and personality† (Kagan 164-67). (evidence 4, ethos) At the same time, a newly published article Parents influence suicidal children in the journal The Australian, pointed out that â€Å"PARENTS are more likely than school bullies to influence childrens suicide attempts† (Bita n.pag.). Sub-point 2: Therefore, since parents play a vital role in the quality of children’s development, parent education is needed urgently to help shape the well-being of parents in order to support the growth of children. Otherwise, children may experience severe problems as they grow because their parents don’t know how to take good charge of them. (example 2, pathos)One vivid example is my nephew, the two-year-old boy. He is my cousin’s first child and honestly speaking, she knew nothing about how to take care of him, even though admittedly she loves him very much. She went back to work in Changsha after labor while my nephew was left with his grandparents in a tiny village simply because she didn’t want to sacrifice her spare time to take care of him. She promised to visit once a week, stayed for one day and left again. As a consequence, they weren’t very intimate until my cousin changed her attitude suddenly and took him back when he was one year ol d. Then he was spoiled. My cousin, his mother, gave everything he wanted and praised everything he did. No one could blame his mistakes for he did no wrong in his mother’s eyes. Finally a child with severe behavior problems, or a little evil, was created. Transition: I believe every one of us has encountered some wild kids in our lives, and mostly, their parents are especially guilty. Therefore, since parents have a great impact on children’s development, it is critical for parents to attend parent education and therefore, gain the knowledge and skills to ensure their children’s well-being. Main Point 3: (logos) Parent education programs can benefit children. Sub-point 1: Parent education programs are very likely to improve the health of children. When we look around, we may find that many young parents don’t know how to take good care of children and have to rely on their own parents, especially when it comes to infants. (evidence 5, ethos) In the research paper Preventing Abusive Head Trauma Among Infants and Young Children: A Hospital-Based, Parent Education Program, the author indicated that â€Å"Abusive head injuries among infants (shaken infant or shaken impact syndrome) represent a devastating form of child abuse† while â€Å"25 to 50% of people have not received information about this problem.† What’s worse, â€Å"in some cases of abuse, the perpetrators admitted to shaking the infant violently but confessed that they were unaware of the dangers of doing so.† Then the authors evaluated the effectiveness of parent education program on reducing the injuries and found out that â€Å"a coordinated, hospital-based, parent education program, targeting parents of all newborn infants, can reduce significantly the incidence of abusive head injuries among infants and children Sub-point 2: (evidence 6, ethos) Jane Barlow, a journalist from Oxford University, pointed out in an academic paper that Parent education program can improve the mental health of children and reduce the amount of children’s behavior problems (Jane Barlow, S. Stewart-Brown 356-370). Transition: Besides doing good to children, parent education program can also help parents out of their struggles. Main Point 4: (logos) Parent education programs can benefit parents. Sub-point 1: It is conceivable that parent education programs can help parents understand their influence on kids’ behaviors and the importance to control their emotions and actions. (example 3, pathos) For instance, one of my mother’s colleagues often complained that her son got angry and irritable easily and frequently as long as there was anything unsatisfied. She tried every method and none of them worked. She finally went to a famous parent educator and counselor for help and found out that it was herself who became angry uncontrollably when troubles occurred and her son was just imitating her. She was recommended to attend a anger management class along with parent education courses where she learned that the uncontrollable eruption of anger may get in the way of parenting her children in a good way. Since then, she worked hard to control her temper and gradually, she also made influence on her son and he changed marvelously. Sub-point 2: Parent education programs can improved mental health and well-being of parents, more specifically, it can help ease parent’s stress when facing difficulties at every stage as their children grow, for example, Autism Spectrum Disorders (ASDs). (evidence 7, ethos) In a research paper A Parent Education Program for Parents of Chinese American Children With Autism Spectrum Disorders (ASDs): A Pilot Study, professor Hsu-Min Chiang from Columbia University pointed out that â€Å"parenting stress of parents of children with ASDs could be decreased through a short-term group parent education program† while â€Å"parental confidence in parents of children with ASDs can be improved through the parent education program using a group format.† Besides, the study also found that the parent education program â€Å"result[ed] in significant improvements in the physical health and environment domains† (Chiang 88-94). Transition: However, it is universally acknowledge that every coin has two sides and everything has its benefits and consequences. Therefore, even though parent education program has many advantages, they aren’t exceptions. Problems exist when people begin doing researches on the effectiveness of many programs and the results make them cast doubt. Main Point 5: Counterargument Sub-point 1: (evidence 8, ethos) Unfortunately, many people tend to believe that parents who attend parent education program are inadequate parent, sometimes even carers think so. Consequently, in order to avoid feeling guilty or stigmatized, parents are less likely to join the program, showed in the article Technique Is Not Enough: A framework for ensuring that evidence-based parenting programmes are socially inclusive (Barrett, 9). Sub-point 2: However ironically, the vast majority of the parents who don’t take parent education program are very likely to be the ones who really need to improve their parenting skills, the study showed later. (Barrett, 9). The text also points out that to change their attitudes, government should â€Å"empower local voices by implementing new programmes in co-production with local program service user parents so they become culturally congruent† (Barrett 10). Transition: It is undeniable that the development of parent education program still has to overcome numerous difficulties and problems however, by conducting further research, things will be better. Summary Statement: In my opinion, due to the influence parents have on their children’s development and the numerous advantages of parent education can bring to both parents and children, it is necessary for young parents to take the course. Besides, improvement still need to be done to increase the effectiveness of the programs. Conclusion: Briefly speaking, based on the arguments offered above, we as grown up who are very likely to have our own children within 10 years, should think about taking parent education program before becoming truly parents. Works Cited Barlow, Jane, and S. Stewart-Brown. Behavior Problems and Group-based Parent Education Programs.JOURNAL OF DEVELOPMENTAL AND BEHAVIORAL PEDIATRICS No.21 (2000): 356-70. Web. 19 Dec. 2014. http://www.ncbi.nlm.nih.gov/pubmed/11064964?dopt=Abstract>. Bita, Natasha. Parents Influence Suicidal Children. The Australian 29 Nov. 2014, Australian3 ed., THENATION sec.: 11. Print. Chiang, Hsu-Min. A Parent Education Program for Parents of Chinese American Children With Autism Spectrum Disorders (ASDs): A Pilot Study.Hammill Institute on Disabilities Vol. 29. No. 2, (2014): 88 –94. Hammill Institute on Disabilities. Web. 19 Dec. 2014. http://foa.sagepub.com/content/29/2/88.full.pdf html>. Davis, Fabian A., Lynn McDonald, and Nick Axford. Introduction. Technique Is Not Enough: A Framework for Ensuring That Evidence-based Parenting Programmes Are Socially Inclusive. Leicester, England: British Psychological Society, 2012. 9. Print. Dias, Mark S., Kim Smith, Kathy DeGuehery, R Paula Mazur, Veetai Li, and Michele L. Shaffer. Preventing Abusive Head Trauma Among Infants and Young Children: A Hospital-Based, Parent Education Program.PEDIATRICSVol. 115. No. 4 (2005): Pp. E470-E477.PEDIATRICS. Web. 19 Dec. 2014. http://pediatrics.aappublications.org/content/115/4/e470.full?sid=7ea8cd19-674c-4b9c-9ebe-9dc4d0d048de>. Kagan, Jerome. The Role of Parents in Childrens Psychological Development. PEDIATRICS Vol. 104. No. Supplement 1 July 1, 1999 Pp. (1999): 164-67. PEDIATRICS. 1 Jul. 1999. Web. 19 Dec. 2014. à ¯Ã‚ ¼Ã…“http://pediatrics.aappublications.org/content/104/Supplement_1/164.full.htmlà ¯Ã‚ ¼Ã… ¾. Lam, Ching-Man. Parent Education: Revision and Vision.Asian Journal of Counselling Vol. 10. No. 2, (2003): 147–168. The Chinese University of Hong Kong. Web. 19 Dec. 2014. . Mytton, Julie, Jenny Ingram, Sarah Manns, and James Thomas. Facilitators and Barriers to Engagement in Parenting Programs A Qualitative Systematic Review.Health Education BehaviorVol.41. No. 2 (2013): 127-37.SAGE Journals. Web. 19 Dec. 2014. http://heb.sagepub.com/content/41/2/127.full.pdf html>.

Pygmalion and Educating Rita - Rita as a Modern Day Eliza :: Comparison Compare Contrast Essays

Pygmalion and Educating Rita - Rita as a Modern Day Eliza Although Rita stands in contrast to Eliza, they share so many similarities that one could support the statement that "Rita is a modern day Eliza". Both Rita and Eliza rebel against the inflexible class system and have problems developing their potential. They suggest that everyone is capable of fulfilling his potential if he is only given the opportunity. And their teachers and other members of their class misunderstand them. Furthermore they reject the traditional role of women as well. Concerning their characters, Rita and Eliza are intelligent, quick to learn and with a strong individuality. In order to become educated, the have to make sacrifices: Eliza has to give up her accent and Rita loses her spontaneity and originality. They also become alienated from their working class backgrounds, for they advance socially through acquiring education. Unlike Rita, Eliza didn't want to change her character. Rita, on the other hand, had dreamed of becoming a completely different person. Consequently, when Rita is happy after passing her exam, whereas Eliza is feels lost between two worlds, neither belonging to the working class nor the middle class. As to the relationship with their teachers, both students become more self-confident and their teachers become dependent on them, be it in a materialistic or personal way. Yet it is Eliza who complains about Higgins ignorance and carelessness whereas Frank reproaches Rita for her superficiality. At the end Eliza has regained her pride and improved her standard of living although Eliza remaining a social misfit.

Chaucers Canterbury Tales - Character Sketch of Chaucers Knight in General Prologue :: Canterbury Tales Essays

A Character Sketch of Chaucer's Knight in General Prologue Geoffrey Chaucer's Canterbury Tales, written in approximately 1385, is a collection of twenty-four stories ostensibly told by various people who are going on a religious pilgrimage to Canterbury Cathedral from London, England. Prior to the actual tales, however, Chaucer offers the reader a glimpse of fourteenth century life by way of what he refers to as a General Prologue. In this prologue, Chaucer introduces all of the characters who are involved in this imaginary journey and who will tell the tales. Among the characters included in this introductory section is a knight. Chaucer initially refers to the knight as "a most distinguished man" (l. 43) and, indeed, his sketch of the knight is highly complimentary. The knight, Chaucer tells us, "possessed/Fine horses, but he was not gaily dressed" (ll. 69-70). Indeed, the knight is dressed in a common shirt which is stained "where his armor had left mark" (l. 72). That is, the knight is "just home from service" (l. 73) and is in such a hurry to go on his pilgrimage that he has not even paused before beginning it to change his clothes. The knight has had a very busy life as his fighting career has taken him to a great many places. He has seen military service in Egypt, Lithuania, Prussia, Russia, Spain, North Africa, and Asia Minor where he "was of [great] value in all eyes (l. 63). Even though he has had a very successful and busy career, he is extremely humble: Chaucer maintains that he is "modest as a maid" (l. 65). Moreover, he has never said a rude thing to anyone in his entire life (cf., ll. 66-7). Clearly, the knight possesses an outstanding character. Chaucer gives to the knight one of the more flattering descriptions in the General Prologue. The knight can do no wrong: he is an outstanding warrior who has fought for the true faith--according to Chaucer--on three continents. In the midst of all this contenton, however, the knight remains modest and polite. The knight is the embodiment of the chivalric code: he is devout and courteous off the battlefield and is bold and fearless on it.

Financial Business Startup Essay

A major responsibility for new Financial Advisors is to formulate and conduct marketing strategies to develop and enhance client relationships. These activities are normally documented through a marketing plan. Using this document, you are asked to answer hypothetical question – if you were to be hired as a financial advisor, what would your business plan look like? How would you get the word out that you are a Merrill Lynch Financial Advisor? Who would you contact? How would you contact them? How would you tell them your story and the Merrill Lynch story? This document will help you build a preliminary business plan. Keep an open mind as you are asked to think about all the people you touch in a typical day, as well as those people you have touched in the past. These individuals can be potential clients or be a great source of introduction to others who may need your services. Good luck! Feel free to write your responses on a separate piece of paper. Section 1: Your Vision 1. What is your 3-year vision for your business? 2. What are your 3-year personal financial goals? . Please rank order the following in terms of your greatest interest/passion to least. Please describe the personal attributes you have that you believe will contribute to your success as a Financial Advisor. 5. What do you believe ML and your local Management Team can provide to you in your first 90 days in order to help you be successful? 6. Why have you chosen the Financial Services Industry? More specifically, why have you chosen ML? Section 2: Centers of Influence â€Å"Centers of Influence† are individuals in our lives who tend to be well known, well liked and very well networked. â€Å"Centers of Influence† are valuable in making introductions to people that we may be able to help as Merrill Lynch Financial Advisors. Below please record the name of ten people who are â€Å"Centers of Influence† in your life and state what groups they can connect you with.

Plato the Republic Essay

Art has always been controversial in a society because of the many different ways the artist tends to express themselves. Plato, who helped lay the foundation for western culture, saw the problems in art over 2,000 years ago. Plato’s The Republic is a series of books that discusses the republic that Plato is trying to create. In each book Plato touches on different topics dealing with the art, that he feels effect society then. Today, some of the points that Plato argue can still be argued. Plato looks only at the negative effects that art can have, rather than the positive effects. In Book II, Plato focuses on fictitious stories told to children while their growing up. Plato’s first plan is to â€Å"create a censorship of the writers of fiction† (Plato 13). The job of these people will be to pick which stories are â€Å"good â€Å"and which stories are â€Å"bad†. For some people, books like Harry Potter are good and for others it is bad. The point is that one person’s definition of one thing might be the antithesis of another person’s definition. The censorship of writers can be both useful and not useful. The censorship of writers can be useful, because it might keep certain arts out of the child’s hand. It could be not useful because, the parent will make the ultimate decision if the child will hear or read the story. The next point is what makes the people chosen qualified to select what the children should hear, or not. Once again, it brings up the point of people having their own definition of good and bad. In society today, there are ratings to television shows and movies. Some are not rated for children but in the end the parent makes the decision on what the child is allowed to watch. So instead of having a censorship committee, he should educate the parents more. Plato then goes to talk about the effects of letting children hear tales by saying â€Å"and shall we just carelessly allow children to hear any causal tales which may be devised by causal persons, and to receive into their minds ideas for the most part the very opposite of those which we should wish them to have when they grow up† (Plato 13). This shows how Plato only looks the negative effects of art. The positive about having villains in art is they give the children an example of what not to be. Also having villains in art it allows the children to be able to recognize what is bad, and who are bad people. For example, in Little Red Riding Hood, it teaches a child lessons such as do not talk to strangers, and listen to the parents. It also shows children the consequences for not listening to their parents. In Book III, Plato focuses on imitation. Plato goes on to talk about how after imitating for so long it becomes natural for the person â€Å" did you ever observe how imitations, beginning in early youth and continued far into life, at the length grow in habits and become a second nature affecting the body, voice, and mind† (Plato 15). It can be argued that just because you imitate something does not mean that is who the person is. For example, there are plenty of actors who have been acting their whole life, who do not take the roles portrayed the home. Meaning that the roles that the person play in films is not the role they play in their everyday life. Plato then goes to talk about the roles that a person should imitate â€Å"when he comes to a character which is unworthy of him,[then] he will not make a study of that† (Plato 16). Plato feels that a good person should imitate roles that are only good in nature. Once again Plato fails to realize how a person imitating something bad could have a positive effect on the people. Imitating can have positive effects on society by allowing them to see what is not good for a society. In some cases, the only way to show what something is to imitate it, because it is no longer around. For example, slavery is no longer around, so you most likely cannot find a slave, so you have to imitate it. The topic Plato touches on is having a person do only one job when he says, â€Å"we shall find a shoemaker to be a shoe maker and no a pilot also† (Plato 17). Plato fails to realize that the person may not be imitating but may in fact be able to do more than one things well. This goes back to â€Å"one man can only do on thing well and not many† (Plato 14). Throughout this book, Plato only looks at person doing more than one thing as imitating, and not as being who they really are. In Book IV, Plato focuses on how new music affects the state. Plato wants music to stay the way it has always has been, because Plato fears that when new music comes about the laws of the state changes with it â€Å"when the modes of music changes, the fundamental laws of the state always change with them† (Plato 8). What Plato means is that when new things come about people began to rebel against society, and do what they want. Society does change, but it does not become corrupt. Society changes because new things become accepted such as new styles, slang, and etcetera. According to Merriam-Webster dictionary, corrupt means to change from good to bad in morals, manners, or actions. Society was never good in the beginning for it to become corrupt because of music. Not everyone in society started off having good morals, manners, or action. No one is perfect all the time, and neither is a society. In a society there will always be people who break the laws. Just because music changes does not mean society completely changes with it. In today’s society with the hip hop era there is a lot of things that are done now that would not have been done twenty years ago. For example rappers today call females derogatory names, and now a lot of females are excepting to be called those names. While some females are proud to be called those names, other not so much, and they stand up for what they believe in. Plato then goes to say that it is the guardian’s responsibility to pick what is right for the child to hear â€Å"our guardians must lay the foundations of their fortress in music† (Plato 18). This goes back to book II, were the parent will pick what they feel is right for the child to hear. The parents should be educated on the effects that the music can have on the child. Even though music can have no direct effect on one child’s life, it could have an indirect effect. It could have an indirect effect, because of the people who have the direct effect pass it on. While the music can have no direct effect on a child, Plato feels that the child should still be taught on what can be sung at home, and what can be sung at church. For example it is reasonable to sing a gospel song in church, but not a song by Lady Gaga, because it is not appropriate for church. Plato focuses on how new music changes society in negative way, but never says how new music can help society. New music can help society by bringing about new ideas, bringing people together, and it gives the people a sense of expression. According to emedexpert. om, music can help with blood pressure, the heart, and memory. So music is not just something for the soul, but it also helps heal the body. In Book X, Plato focuses on poets and poetry. Plato feels that poetry is an imitation of the soul; he feels that it portrays a bad part of the soul. Plato argues that the soul is quiet and stable. By quiet and stable Plato means that the souls have no emotion, and should not act angry, or any other way that can be seen as bad by sayingâ€Å" and he is also like him in being concerned with an inferior part of the soul† (Plato 29). For some people poetry is an outlet for people to express themselves, and get their angry and frustrations out. Plato also feels that it poet write about things that they have no knowledge of â€Å"the poet is like a painter who, as we have already observed, will make likeness of a cobbler though he understands nothing of cobbling; and his pictures is good enough for those who know no more than he does, and judge only by colors and figures† (Plato 24). No one can judge whether a person’s poetry is true or not, most likely no one knows the person personally to make that judgment. It might be things that the poet writes about that happened years ago. He feels that Poets cannot be factual educators because they do not know what is good. Poetry is an art that is supposed to felt, and it supposed to bring out the bad part of the soul, because it is the part that needs to be expressed. So Plato’s argument about the soul being stable and quiet is false, because nobody is happy all the time. Plato believes that once one gets in touch with their angry side, one will start to become an angry person, and that poetry will not be entertainment, but the way some people handle situations in life. Plato is so convinced that poetry is so bad for the soul, he never talks about how it could heal the soul. Poetry can help heal the soul by letting out built up emotions. Plato banishes poetry for the republic because they are unwholesome and dangerous. In the end, Plato has set rules and banned the people and arts that he does not want for his republic. Plato’s republic will be very simple, and will not allow hardly any new art. No new music will be allowed for the fear that it will corrupt the state. No poetry will be allowed for the fear of letting people getting in touch will their emotional side. Overall, Plato fails to do what he planned on doing, and that is improving society. Throughout The Republic, Plato keeps the same narrow mind set by not seeing the good in art. He failed on improving society by failing to see how the arts can help him change society, rather than corrupt society.